Founder Profile: Delightable
Madeleine Patel and Dr Ankit Patel - New Zealand
What Does Your Company Do?
“Delightable turns customer conversations into intelligence for beauty brand marketers through a virtual shopping assistant that sits on ecommerce websites.
We help beauty brands turn product discovery into both a better customer experience and a richer source of insight.
Our virtual shopping concierge guides ecommerce shoppers through personalised, conversational recommendations, giving consumers a more intuitive way to decide, while giving brands real-time zero and first-party behavioural data on what customers are actually looking for, why they are hesitating, and which products or proof points are driving consideration.
We describe it as the intelligence layer powering conversational commerce.”
What Is Your Origin Story?
“We started life as a beauty company on a mission to change how people discovered and experienced perfume online - born out of personal frustration. Why was a shopper’s experience in fragrance still so confusing, overwhelming, inconsistent, and impersonal when truck loads of data was so readily available?
We launched a range and built technology to help people find their perfect match.
Eventually, that vision revealed a much larger opportunity - to transform how people discover products based entirely on their personal preferences, across a range of categories.”
What Are You Celebrating Now?
“We’d built a tool to solve our own problem, but we realised it could help so many more brands out there.
Fast forward to today and we’re building agentic technology to do just that.
We’re soon to release the beta version of our product so are celebrating building completely new agentic technology and releasing it to a small group of pilot customers.”
What Is One Lesson You Wish You’d Learned Earlier?
“Stop building as much and talk to customers super early, and continuously.
We learned this further down the track and pre-sold using clickable prototypes.
It was a game changer.”
How Do You Keep Your Energy Up On Tough Days?
“I try to focus on the small wins and mini-achievements.
I also have a folder of positive customer feedback to refer back to when I need a ‘pick-me-up’.
That or play with our toddler who only cares if you can build the tallest Duplo tower!”
Learn More
Who: Q&A with Madeleine Patel of Delightable (Cofounder Dr Ankit Patel)
HQ: Wellington, New Zealand
Web: itsdelightable.com
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